After launching two of its smartphones – Le Max and Le1S on 20 January – LeEco (formerly known as LeTV) opened up pre-registrations for the two devices available exclusively on Flipkart.
The company has now announced that over the first 5 days, the LeEco Le1S alone has notched up 3 lakh pre-sale registrations, as of 25 January at 7 pm. LeEco believes the number of pre-registrations for the LeEco Le1S could be the new benchmark for online sales of devices.
According to Atul Jain, COO India, Smart Electronic Business, LeEco, the company is pleased with the response to the Le1S. He said, “The response to Le1S is gaining momentum with every passing day and going by the current pre-sale registration numbers, we should be setting new sale records for Superphones in India. This is surely a consumer validation of our core propositions of breakthrough technology, comprehensive eco system and sustainable pricing.”
LeEco had opened pre-registrations for the Le1S on 20 January, and would stay open till 11am on 2 February. The company also announced that customers who purchase the device using an Axis Bank card could avail 10 percent cash back.
The Le1S is the latest entrant in the Rs 11000 range and offers a 64-bit octacore Helios X10 processor with 3GB RAM and 32GB internal storage. In addition, the device has a 5.5-inch Full HD display and a bezel-less unibody metal design. The Le1S also offers a fingerprint scanner and quick charge. LeEco claims that minute of charge offers 3.5 hours of talk time.
The Le1S also features a 3,000mAh battery with fast charging support, fingerprint scanner and connectivity options like dual-SIM card slots, 4G LTE support, and USB Type-C port. On the software front, it runs on Android 5.1.1 Lollipop wrapped under the EUI skin.
Along with the Le1S, LeEco has also launched the Le Max in India. Prices for the mid-range smartphone starts from Rs 32,999 and go up to Rs 69,999 for the Sapphire Edition. The smartphone will go on sale via Flipkart from February 16 onwards.
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