Apple has once again, slashed the price for its bestseller iPhone 5S in India. The device which had received a price cut a few months ago, has now been reportedly brought down to almost half in the past three months.
According to a report by The Times of India, iPhone 5s prices now starts at Rs 24,999, down from Rs 44,500 in September. This makes Indian price of iPhone 5s one of the lowest globally, despite the depreciating rupee and higher import taxes making India among markets where Apple products cost the most.
The smartphone that according to retailers accounts for almost 50 per cent of total iPhone sales in the country was launched towards the end of 2013 at Rs 53,500 for the 16GB variant. But today the smartphone is available at Rs 21,945 on Flipkart for the 16GB variant and the 32GB variant costs Rs 30,399. This puts the smartphone in the fight with the popular OnePlus 2, the recently launched Nexus 5X, which is selling at Rs 23,979 on Amazon.in and the camera focused Lenovo’s Vibe Shot.
It is believed that Apple’s price cut of iPhone 5s is part of its strategy to build a stronger portfolio in the mid-segment smartphone market. The report points out that retailers claim that the iPhone 5s accounts for almost 50 percent of total iPhone sales in India.
Last year, during the same time, Apple had lowered the price of the iPhone 5s, just before the iPhone 6 was to be announced. This came as good news to many as the iPhone 5s has been touted to offer better value for Indian buyers compared to the iPhone 6 and iPhone 6 Plus. A time when reports have been flooding the internet about the launch of a new iPhone early next year, looks like Apple has decided to lower the prices for its yet popular iPhone 5s. We can expect price drops for the iPhone 6 and iPhone 6 Plus too.
The iPhone 5s has a 4-inch retina display and is powered by A7 chipset – based on 64-bit PC architecture. There’s a co-processor called M7 for motion sensing activities. The phone has an 8MP, dual LED flashlight, and a rear back camera that can record 720p HD movie in 120fps.
With the new pricing, Apple now has a strong contender in the mid-range segment that can easily take on a number of Android counterparts. Keep the smartphone in consideration if you are looking for a handset priced in sub- Rs 25,000.
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