After the iPhone 5s, Apple has now cut prices for their latest iPhone 6s and iPhone 6s Plus by up to 16 percent in India. Currently, the price for the iPhone 6s (16 GB variant) is available between Rs 52,000 and Rs 55,000. Apple iPhone 6s was launched in India at an exorbitant price of Rs 62,000 for the 4.7-inch version, while the bigger screen iPhone 6s Plus started at Rs 72,000. But as the year comes to an end, Apple’s latest iPhones have gotten a price-cut along with the older models.
The new price tag makes it attractive for customers to purchase the new device as many people were initially reluctant to upgrade to the new model due to the enormous price difference between the iPhone 6 and iPhone 6s.
The price cuts are applicable across all variants – 16 GB, 64 GB and 128 GB respectively. According to a report by the Economic Times, Apple had introduced the iPhone 6s and 6s Plus at Rs 62,000 – Rs 92,000, about Rs 8,000-Rs 9,500 more than launch prices of iPhone 6 and 6 Plus. The models were Rs 14,000-Rs 16,000 costlier than those available in the US, Middle East and Hong Kong, raising concerns that demand would be hurt.
The reduction also narrows the gap with prices of iPhone 6 devices launched in 2014, making an upgrade more attractive for customers. “The price difference between the iPhone 6 and iPhone 6s was a lot, so many customers are not willing to upgrade to the new model,” said a senior executive of another national retailer.
This is the first time that the price of an Apple flagship has been brought down within two months of launch, underlining concerns around the initial pricing, said Tarun Pathak, senior analyst at Counterpoint Technology Market Research. Apple declined to comment on the matter.
It is believed that the price cut may point out at the fact that the company is trying to revive demand for the October-to-December quarter, which is said to be the ‘strongest period’ for Apple due to its flagship launches in September.
Recently, Apple also slashed the price for its bestseller iPhone 5S in India. The device which had received a price cut a few months ago, has now been reportedly brought down to almost half in the past three months. According to a report by The Times of India, iPhone 5s prices now starts at Rs 24,999, down from Rs 44,500 in September. This makes Indian price of iPhone 5s one of the lowest globally, despite the depreciating rupee and higher import taxes making India among markets where Apple products cost the most.
Based on the pricing across e-commerce sites, you will be spending more than Rs 50,000 for the year-old device if you want at least 64GB space.
On Infibeam, the iPhone 6 (16GB) is priced at Rs 40,496, while the 64GB version costs Rs 53,105. Amazon is offering iPhone 6 (64GB) for Rs 49,199, while the 128GB version is available at Rs 59,348. This is one of the best deals on the iPhone 6, we’d say. iPhone 6 Plus is starting at Rs 52,689 on Amazon while the 64GB is available for Rs 67,770.
On Flipkart, iPhone 6 (16GB) is even cheaper starting at Rs 39,499; so yes you can bag one for less than Rs 40,000 if you’re willing to sacrifice space. iPhone 6 (64GB) costs Rs 52,730 on Flipkart, while the 128GB version is priced at Rs 59,343. iPhone 6 Plus starts at Rs 52,840 (16GB ) on Flipkart going up to Rs 66,000 and more for 64GB. If you want 128GB storage, the pricing is above Rs 72,000.
Analysts said the price cut could re-ignite iPhone 6s and iPhone 6s Plus demand in the coming months. “Now that they have aligned prices, we can see some sales happening in future quarters, which will also sustain Apple in the typically weaker periods of January to September,” Pathak added.
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