Truecaller has more than 100 million users in India, and has its aims set on crossing the 150 million mark by 2015 end. To be able to achieve this target, the company is focusing on tier I and tier II cities in India, and with them in mind has now launched a Hindi language feature.
Truecaller on Tuesday announced that it is adding a new feature to its popular app, activating real-time Hindi transliteration of the caller ID function. So when you get a call from someone, the name will show up in Hindi. This feature comes with the latest app update, and will run on all Android smartphones running on Truecaller 6.10 and above. For now, Truecaller has only added support for Hindi language, and in the next 2-3 months it plans to add support for other Indian languages as well.
The new Hindi transliteration is now available via an update to the Truecaller app and needs to be activated in the app through Settings>General>Language and selecting Hindi. Once the language option has been enabled, the app starts showing caller information in Hindi.
The company in a press statement confirmed that the Transliteration feature will be available to Android devices that are running Truecaller version 6.1. The Google Play India listing of the Truecaller app has been updated with the latest version of the app.
Commenting on the announcement, Kari Krishnamurthy, Vice President Growth and Partnerships in Asia and Country Manager for India said, “Our research showed that a user’s experience is the most immersive when Truecaller helped them identify who is calling them. This was the turning point where we decided to innovate beyond translation of the app to a dynamic scenario of transliteration to help users identify the caller in Hindi. We realized the importance and relevance of being able to fully explore the potential of our app for the non-English speaking set of users and decided to offer it as an added feature to them.”
The addition of Hindi language transliteration can be expected to be the company’s attempt to get more traction from its 100 million users. Last month, the company announced it touched 100 million milestones in the country. The company had also claimed that it identified 900 million calls a month and one in seven calls was a spam.
Earlier this year, Krishnamurthy had revealed Truecaller’s ambitious plans to have more than 150 million users in India. It touched the 100 million mark in October, and has to garner another 50 million in about three months. He also revealed that Truecaller’s database has over 1.7 billion numbers from India, and blocks over 120 million spam calls every month.
To achieve its target, the company is focusing on tier I and tier II cities, and even roped in Bollywood actor Nawazuddin Siddiqui for an ad campaign. It has also launched new apps like Truedialer and True Messenger, and inked deals with smartphone brands, and companies like Cyanogen where it is the default dialer app in Cyanogen OS 12.
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